Less complication,
More connection

Our Story

Brand Story

Simplicity is the key

The Minimalist Baby was built on a simple idea: clarity changes everything.

We remove the noise around newborn care—so intuition can return, connection can deepen, and each moment can be met with calm and intention.

The founder

Ulisses is a Brazilian-born pediatric and neonatal nurse with over 15 years of experience in NICU, CVICU, and private-home newborn care across New York and California.

Through The Minimalist Baby, he brings hospital-level expertise into the home—guiding families with clarity, structure, and calm.

Now based in the San Francisco Bay Area, he works closely with families in their earliest months, supporting sleep, feeding, and the transition into parenthood with quiet precision..

Three pillars guide our work

Our approach is shaped by three principles: minimalism, intuition, and psychoanalysis.

Minimalism brings clarity.
Intuition restores trust.
Psychoanalysis offers understanding.

Together, they create a refined approach to newborn care—quiet, intentional, and aligned with your baby’s natural rhythm.

Calm and confidence

Inspired by the work of Donald Winnicott and Esther Bick, our approach values attunement over perfection and observation over assumption.

We focus on understanding the baby as they are—supporting parents in building a calm, confident connection from the very beginning..

Simplifying baby care and empowering every family

We offer a clear, considered approach to the early months—removing what isn’t essential and focusing on what truly supports your baby.

From sleep and feeding to daily rhythms, our work brings structure, clarity, and calm—so you can move through this stage with confidence and ease.

We want to empower all families.

We want to empower all types of families

We want to empower all families

Our goal is to support families of all types and backgrounds.

Our goal is to support families of all backgrounds.

Same sex
parents

Same sex parents

Families
using IVF

Families using IVF

Parents of
multiples

Parents of multiples

Families using surrogacy

Parents of
premature babies

Parents of premature babies

Confidence is the compass that brings clarity to the early journey

We believe that confident parents build lighter, happier homes

Simplicity does not mean lack of structure

Observe your baby

Instead of filling your home with products that promise to “make life easier”, we want to teach you to observe your baby. Every gesture, every sound, every look conveys a message. With a psychoanalytic approach and a close look at real needs, we help you identify these messages and respond assertively.

Ritual Over Routine

We transform everyday treatments into meaningful rituals. By layering stillness, scent, and slow touch, we invite the nervous system to settle — creating space for restoration that lingers long after you leave.

Beauty Begins Within

True radiance starts beneath the surface. That’s why we treat the whole being — not just the skin. Through nervous system care, deep hydration, and mindful connection, we help you glow from the inside out.

Nature Knows Best

We trust in the wisdom of nature — in the way botanicals soothe, oils restore, and earth-based ingredients gently support your skin. Our product philosophy is clean, sensory, and always rooted in the natural world.