Brand Story
Simplicity is the key
The Minimalist Baby was born from the desire to bring peace back to the journey of parenthood. In a world of excess, we choose simplicity —where intuition leads, connection guides, and every detail honours the quiet beauty of caring for a newborn. Because the purest form of care isn’t about doing more, but in being present fully, calmly, and intentionally.
The founder
Ulisses is a Brazilian-born nurse who found his calling in the quiet rhythm of newborn care— a modern Odysseus navigating the earliest tides of life.
After 15 years caring for newborns in private homes and in NICU and CVICU units across New York and California, he discovered that true mastery comes not only from skill but from presence, intuition, and the ability to bring calm to even the stormiest seas.
Through The Minimalist Baby, he guides parents like a steady lighthouse, helping them trade noise for clarity, confidence, and a gentler beginning. Now based in the San Francisco Bay Area, he divides his days between caring for families, writing, and swimming in the ocean—his daily ritual of balance, simplicity, and returning to center.
Three pillars guide our work
Our approach is rooted in three essential pillars: minimalism, intuition, and psychoanalysis.
Minimalism quiets the noise—creating calmer spaces, simpler routines, and room to breathe. Intuition reconnects parents with their innate ability to understand their baby. And psychoanalysis helps uncover emotional patterns and expectations that shape the journey of parenthood.
Together, these pillars create newborn care that feels conscious, light, and deeply aligned with your baby’s natural rhythm—simplifying your days and strengthening your confidence from within.
Calm and confidence
Psychoanalysis, inspired by Donald Winnicott and Esther Bick, adds depth to this simplicity. Winnicott’s “good enough mother” reminds us that perfection isn’t required — only attunement and authenticity. Bick’s infant observation method teaches us to truly see the baby: their gestures, silences, and rhythms as expressions of a developing inner world.
Together, these principles form a gentle, intuitive philosophy — one that honors the natural journey of early life and empowers parents to trust themselves and their baby.
Simplifying baby care and empowering every family
Our mission is to demystify parenting and offer all families, in every form, a simpler, more conscious approach to newborn care. We cut through the noise, showing that most “essential” products aren’t essential at all. Here, you learn to trust your baby’s natural rhythm and your own intuition — creating a calmer, more connected beginning for your unique journey.
Simplicity does not mean lack of structure
